I’m a Dutch senior copywriter with a last name people often confuse with Italian pasta. While I might launch my own pasta brand someday, I’m currently cooking up creative work for actual brands at Dentsu Creative Amsterdam. Below you'll find a selection. Dig in.
KPN / LOGBUSTERS
Digital fireplaces have become the most popular Christmas videos. Millions of people stream them on their TVs to kick off a cozy family night. So to promote KPN’s on-demand entertainment offer during the holidays, we created our own digital fireplace and used it to hack our way into Dutch living rooms.
Watch the casefilm
“ONE OF THOSE REFRESHINGLY EFFORTLESS IDEAS, INSIGHTFUL AND HARDWORKING”
Activationideas.com
KPN / HET HELE HUIS HAPPY
To sell KPN’s lightning-fast internet to families, we gave brand hero Louis the Cat a family of his own and turned their lives into a fun 360° campaign. Our furry friends were everywhere: from good ol' TV to out on the streets to every social media channel imaginable. Purrrrfect.
Watch the film
“YOU'LL NEVER GET ENOUGH OF THIS”
Random cat lady on Youtube
ABN AMRO / THE DARK SIDE OF MONEY
To recruit young financial crime analysts, we released a short thriller that tested their ability to detect money laundering. Those who did were offered a job on the spot. The movie ran on Youtube, in cinemas nationwide and was promoted with an immersive digital campaign.
Watch the casefilm
“THE NETFLIX GENERATION HAS TO HUNT DOWN MONEY LAUNDERERS FOR ABN AMRO”
NRC News
RABOBANK / THE NIGHT BROKER
Amsterdam Dance Event is the world’s biggest electronic music festival, known for its insane lineup and the thousands of shared apartments that turn into pumping afterparties. We tapped into this phenomenon by launching a midnight mortgage service to help desperate housemates.
“THE NIGHT BROKER IS A HIT”
Marketing Tribune
PLUS / SUPER SAUCE
Most kids hate vegetables. No wonder parents often cheat a little by adding ketchup or mayonnaise, but this classic trick has an unhealthy downside. That’s why we served up Super Sauce: the undercover sauce that fools kids into eating more vegetables, with vegetables!
Watch the product film
“THE PRODUCT IS SO VILLAINOUS THAT PARENTS WON'T BE ABLE TO HELP BUT LOVE IT"
Adweek
MELKUNIE / INVLATIECORRECTIE
People say there’s always room for dessert. But when dairy prices went up by 23%, financial room got a lot smaller. That’s why we decided to give everyone a little extra in the form of vla, a typical Dutch treat. Our billboards even made Radio 1, although I’m still debating whether that’s something to be proud of.
“THIS IS HILARIOUS"
Gierige Gerda
ABN AMRO / MEMORY LANE 67
ABN AMRO introduced the Overwaarde Hypotheek, a mortgage that allows retired homeowners to tap into their home equity without selling their house. To promote it, we surprised a couple with a very personal audio tour through their own home, narrated by their children and grandchildren.
Watch the mini-documentary
“NOW THAT'S AN ROI A BANK CAN TAKE HOME"
Effie Jury – Behaviour Short Term
FIGHT CANCER / BUTTER RUM PIE
Butter rum pie could be the cure for cancer if you bake it, sell it, and donate the proceeds to research. This print ad for Fight Cancer shares the recipe, presented without a logo and styled like an editorial to draw readers in and make the message stick.
“A PROVOCATIVE MESSAGE: CAKE IS THE REMEDY”
De Volkskrant
