Bio ✍️

I was born with a cleft palate. Which gave me a hard time speaking as a kid. When you talk like a terrible harmonica player (with a lot of false air) your only option is to get creative and find the words you can pronounce. Fun fact: my last name was not one of them.

After surgery and speech therapy, the talking troubles are long gone. But being creative and finding the right words has stuck with me. For the past eight years I’ve been doing it for brands as a copywriter. First at JWT and N=5. Now at Dentsu Creative Amsterdam.

My work has been featured by national and international media and was recognized at award shows like the Effies, Dutch Creativity Awards, The Webby Awards, and Eurobest. You can check it out on the work page (no shit, Sherlock) or reach me at +31620307704 / lragetlie@gmail.com.

Awards and recognition 🏆

Eurobest: 1 x Grand Prix, 1 x Bronze, 2 x Shortlist, Independent agency of the year (N=5), National agency of the year (N=5) • Effie Awards: 1 x Silver, 1 x Bronze • Webby Awards: 1 x Webby Award, 1 x finalist • Dutch Creativity Awards: 1 x Silver Lamp, 1 x Bronze Lamp, 1 x Bronze Spin, 3 x nomination, 1 x Young Talent nomination, 1 x Young Talent shortlist • Lovie Awards: 3 x Silver Lovie Award, 1 x Bronze Lovie Award, 4 x People's Lovie Award, 1 x shortlist • Youtube Works Awards: 1 x winner, 3 x finalist • The Best Social Awards: 1 x Best Social Award, 1 x finalist • Content Marketing The Awards: 2 x Gold, 1 x Bronze, 2 x nomination • Esprix: 2 x Bronze • San Accent: 4 x nomination • Grand Prix Content Marketing: 1 x Grand Prix • Ocean Outdoor Digital Competition: Winner 2022 • Crossmedia Awards: 1 x nomination • Creative Press Challenge: Winner 2015 • Dutch Young Dogs: 1 x Silver, 1 x honerable mention

Clients 👑

Fight Cancer, MediaMarkt, Opel, ING, PLUS Supermarkets, ABN AMRO, KPN, Becel, Independer, New10, Melkunie, NPO, Blink, Marktplaats

Press 🤩

My work got featured on several websites and news outlets. Including:

NRC, Vice, Volkskrant, NOS, Radio 1, Adweek, Creativity Online, Marketing tribune, Adformatie, Little Black Book, PFSK and Trend Hunter

Experience and education 🤓

Dentsu Creative Amsterdam

Senior Creative / Copywriter (October 2023 – Present)


Creative / Copywriter (December 2017 – September 2023)

J. Walter Thompson Amsterdam

Junior Creative / Copywriter (September 2015 – October 2017)

J. Walter Thompson Amsterdam

Intern Creative / Copywriter (February 2014 – July 2014)


Sweating Creative / Copywriter (summer internship 2013)

Willem de Kooning Academy

Advertising student (September 2011 – July 2015)

Grafisch Lyceum Rotterdam

Interactive design student (September 2005 – June 2009)

Other stuff i've done ☝️

Prompt Engineering for ChatGPT

Course by Vanderbilt University (January 2024)

Writing Under Pressure

Course by Dan Nelken (September 2023)

PHNX Awards 2023

Jury member (film, branded content, copywriting & storytelling)


Board member (April 2013 – April 2015)