Look at me trying to pose semi-professionally. I’ve always been better with words than staring into a camera. Though I did audition for the role of the Marlboro Man at the age of three (Send me a DM for proof).

My modeling career never worked out, but I did end up in advertising and have been at it for over a decade now. I’ve created campaigns for brands like ABN AMRO, Rabobank, KPN, Melkunie, Volkswagen, PLUS supermarkets, Fight Cancer and many more.

Besides making ads, I love talking about them, watching them and judging them. I’ve done so on several juries and became a member of The International Academy of Digital Arts and Sciences, the organization behind the Lovie and Webby Awards.

Other noteworthy facts: I have one fake body part (if you guess right I’ll buy you a beer) and I’m a dad to twin girls. So I know how to manage a completely unreasonable and demanding team that throws stuff when not getting their way.

Want to get in touch? Reach me at lragetlie@gmail.com

Dentsu Creative Amsterdam

Senior Creative / Copywriter (October 2023 – Present)

N=5

Creative / Copywriter (December 2017 – September 2023)

JWT Amsterdam (now VML)

Junior Creative / Copywriter (September 2015 – October 2017)

JWT Amsterdam (now VML)

Intern Creative / Copywriter (February 2014 – July 2014)

GreyPossible Benelux

Sweating Creative / Copywriter (summer internship 2013)

Willem de Kooning Academy

Advertising (September 2011 – July 2015)

Grafisch Lyceum Rotterdam

Interactive design (September 2005 – June 2009)

Rabobank – The Night Broker

SAN Accent – Financiële Dienstverlening – Finalist

KPN – Logbusters

Webby Awards – Branded content – Finalist

Think With Google – Feature of the Week

Lovie Awards – Video ad long form – Gold

Lovie Awards – Branded content – Silver

YouTube Works Awards – Creative Excellence – Winner

PHNX Awards – Online films – Gold

PHNX Awards – Direct Marketing – Silver

PHNX Awards – Branded content & Activation – Silver

ADCN Awards – Activations & Brand PR – Finalist

ADCN Awards – Media – Finalist

KPN – Het hele huis happy

Gouden Loeki – Quarterly Winner – Q3 2024

ABN AMRO – Volop ondernemen

Content Marketing The Awards – B2B – Gold

Content Marketing The Awards – Content campaign – Bronze

ABN AMRO – Truely Boring Crime

Content Marketing The Awards – Shortform video – Finalist

Blink – Strolling Stories

Ocean Outdoor – Digital Creative Competition 2022 – Bronze

Content Marketing The Awards – Innovative distribution – Finalist

ABN AMRO – The Dark Side of Money

Eurobest – Creative Strategy – Grand Prix

Eurobest – Brand experience & Activation – Bronze

Eurobest – Direct - Shortlist

Eurobest – Digital - Shortlist

Webby Awards – Corporate social responsibility – Winner

Webby Awards – Best video campaign – Finalist

ADCN Awards – Entertainment – Silver

ADCN Awards – Activations and promotions – Bronze

ADCN Awards – Digital campaigns – Bronze

ADCN Awards – Direct – Finalist

ADCN Awards – Strategic brand ideas – Finalist

Lovie Awards – Best digital campaign – Silver

Lovie Awards – Best digital campaign – People's Lovie

Lovie Awards – Video advertising (long form) – Silver

Lovie Awards – Video advertising (long form) – People's Lovie

Lovie Awards – Online video (long form) – Silver

Lovie Awards – Online video (long form) – People's Lovie

Lovie Awards – Best video campaign – Bronze

Lovie Awards – Best digital campaign – People's Lovie

Effie Awards – Behaviour (short term) – Silver

Esprix Awards – Employee experience – Bronze

YouTube Works Awards – Creative Innovation – Winner

YouTube Works Awards – Action driver – Finalist

YouTube Works Awards – Media innovation – Finalist

YouTube Works Awards – Grand Prix – Finalist

The Best Social Awards – Best campaign – Winner

San Accent – Employer Branding – Finalist

Adforum – #15 most awarded financial campaign

Eurobest national agency of the year 2020 – N=5

Eurobest independend agency of the year 2020 – N=5

ABN AMRO – Memory Lane 67

Effie Awards – Behaviour (short term) – Bronze

Esprix Awards – Consumer Services – Bronze

Grand Prix Content Marketing – Creative – Winner

Best Social Awards – Best video – Finalist

San Accent – Financial Services – Finalist

Independer – Vertrouw op jezelf

Crossmedia Awards – Case of the year – Finalist

Plus – Super Sauce

ADCN Awards – Brand Experience – Finalist

Plus – Goed eten. Daar Houden we van.

San Accent – Branding 360 – Finalist

San Accent – Retail – Finalist

What design can do – Refugeeplomas

ADCN Awards – Young Talent Lamp – Finalist

Fight Cancer – Butter Rum Pie

Volkskrant Creative Press Challenge – Winner 2015

VVN – Traffic Lights with a story

ADCN Awards – Young Talent Lamp – Finalist

Vodafone – Talking Toys

Dutch Young Creatives – Silver

Unox – It's Winter

ADCN / JCDecaux – Outdoor pitch – Honourable Mention