BIO
Look at me trying to pose semi-professionally. I’ve always been better with words than staring into a camera. Though I did audition for the role of the Marlboro Man at the age of three (scroll down for proof).
My modeling career never worked out, but I did end up in advertising and have been a copywriter for over a decade now. I’ve created campaigns for brands like ABN AMRO, Rabobank, Ministry of Defence, Volkswagen, KPN, Melkunie, PLUS Supermarkets, Fight Cancer, and many more.
Besides writing ads, I love talking about them, watching them, and judging them. I was invited to become a member of The International Academy of Digital Arts and Sciences, the organization behind the Lovie and Webby Awards.
Other noteworthy facts: I have one fake body part (if you guess right, I’ll buy you a beer) and I’m a dad to twin girls. So I know how to handle demanding teams that throw stuff when not getting their way.
Want to get in touch? Reach me at lragetlie[at]gmail.com or hit me up on LinkedIn.
EXPERIENCE
Dentsu Creative Amsterdam
Senior Creative / Copywriter (October 2023 – Present)
N=5
Creative / Copywriter (December 2017 – September 2023)
JWT Amsterdam
Junior Creative / Copywriter (September 2015 – October 2017)
JWT Amsterdam
Intern Creative / Copywriter (February 2014 – July 2014)
GreyPossible Benelux
Sweating Creative / Copywriter (summer internship 2013)
Willem de Kooning Academy
Advertising (September 2011 – July 2015)
Grafisch Lyceum Rotterdam
Interactive design (September 2005 – June 2009)
AWARDS
2026 – SAN Accent – Financial Services – Winner
Rabobank – Onze bank. Ook van starters die serieus toe zijn aan hun eigen stek
2026 – Webby Awards – Branded content – Finalist
KPN – Logbusters
2025 – Think With Google – Feature of the Week
KPN – Logbusters
2025 – Lovie Awards – Video ad long form – Gold
KPN – Logbusters
2025 – Lovie Awards – Branded content – Silver
KPN – Logbusters
2025 – YouTube Works Awards – Creative Excellence – Winner
KPN – Logbusters
2025 – PHNX Awards – Online films – Gold
KPN – Logbusters
2025 – PHNX Awards – Direct Marketing – Silver
KPN – Logbusters
2025 – PHNX Awards – Branded content & Activation – Silver
KPN – Logbusters
2025 – ADCN – Activations & Brand PR – Finalist
KPN – Logbusters
2025 – ADCN – Media – Finalist
KPN – Logbusters
2024 – Gouden Loeki – Quarterly Winner (Q3)
KPN – Het hele huis happy
2023 – CMTA – B2B – Gold
ABN AMRO – Volop Ondernemen
2023 – CMTA – Content Campaign – Bronze
ABN AMRO – Volop Ondernemen
2023 – CMTA – Shortform video – Finalist
ABN AMRO – Truely Boring Crime
2022 – CMTA – Innovative distribution – Finalist
Blink – Wandelverhalen
2022 – Ocean Outdoor – Digital Creative Competition – Bronze
Blink – Wandelverhalen
2021 – Adforum – #15 most awarded financial campaign
ABN AMRO – The Dark Side of Money
2021 – Effie Awards – Behaviour (short term) – Silver
ABN AMRO – The Dark Side of Money
2021 – ADCN Awards – Entertainment – Silver
ABN AMRO – The Dark Side of Money
2021 – ADCN Awards – Digital campaigns – Bronze
ABN AMRO – The Dark Side of Money
2021 – ADCN Awards – Activations and promotions – Bronze
ABN AMRO – The Dark Side of Money
2021 – ADCN Awards – Direct – Finalist
ABN AMRO – The Dark Side of Money
2021 – ADCN Awards – Strategic brand ideas – Finalist
ABN AMRO – The Dark Side of Money
2021 – Esprix Awards – Employee experience – Bronze
ABN AMRO – The Dark Side of Money
2021 – YouTube Works Awards – Creative Innovation – Winner
ABN AMRO – The Dark Side of Money
2021 – YouTube Works Awards – Action driver – Finalist
ABN AMRO – The Dark Side of Money
2021 – YouTube Works Awards – Media innovation – Finalist
ABN AMRO – The Dark Side of Money
2021 – YouTube Works Awards – Grand Prix – Finalist
ABN AMRO – The Dark Side of Money
2021 – The Best Social Awards – Best campaign – Winner
ABN AMRO – The Dark Side of Money
2021 – Webby Awards – Corporate Social Responsibility – Winner ABN AMRO – The Dark Side of Money
2021 – Webby Awards – Best video campaign – Finalist
ABN AMRO – The Dark Side of Money
2021 – San Accent – Employer Branding – Finalist
ABN AMRO – The Dark Side of Money
2020 – Eurobest – Creative Strategy – Grand Prix
ABN AMRO – The Dark Side of Money
2020 – Eurobest – Brand experience & Activation – Bronze
ABN AMRO – The Dark Side of Money
2020 – Eurobest – Direct – Shortlist
ABN AMRO – The Dark Side of Money
2020 – Eurobest – Digital – Shortlist
ABN AMRO – The Dark Side of Money
2020 – Eurobest – National Agency of the Year – N=5
ABN AMRO – The Dark Side of Money
2020 – Eurobest – Independent agency of the year – N=5
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Best digital campaign – Silver
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Best digital campaign – People's Lovie
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Video ad (long form) – Silver
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Video ad (long form) – People's Lovie
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Online video (long form) – Silver
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Online video (long form) – People's Lovie ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Best video campaign – Bronze
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Best digital campaign – People's Lovie
ABN AMRO – The Dark Side of Money
2020 – Lovie Awards – Branded content – Finalist
ABN AMRO – The Dark Side of Money
2020 – Effie Awards – Behaviour – Bronze
ABN AMRO – Huis vol Herinneringen
2020 – Esprix Awards – Consumer Services – Bronze
ABN AMRO – Huis vol Herinneringen
2020 – Grand Prix Content Marketing – Winner
ABN AMRO – Huis vol Herinneringen
2020 – Best Social Awards – Best video – Finalist
ABN AMRO – Huis vol Herinneringen
2020 – San Accent – Financial Services – Finalist
ABN AMRO – Huis vol Herinneringen
2019 – Crossmedia Awards – Case of the year – Finalist
Independer – Vertrouw op jezelf
2018 – ADCN – Brand Experience – Finalist
PLUS – Super Sauce
2017 – San Accent – Branding 360 – Finalist
PLUS – Goed eten. Daar houden we van
2017 – San Accent – Retail – Finalist
PLUS – Goed eten. Daar houden we van
2016 – ADCN Awards – Young Talent Lamp – Finalist
UHNCR – Refugeeplomas
2015 – Volkskrant – Creative Press Challenge – Winner
Fight Cancer – Butter Rum Pie
2014 – ADCN Awards – Young Talent Lamp – Finalist
Traffic Lights with a story
PRESS
Several of my projects made headlines, including: Think with Google, NRC news, NPO radio 1, De Volkskrant, Vice, Gierige Gerda, Adweek, Creativity Online, Little Black Book, Adformatie, Marketing Tribune, Fonk and Trendhunter.
OTHER
Lovie Awards 2026
Jury member in the Advertising, Media and PR categories.
JongeHonden 2026
Jury member Rabobank pitch
PHNX Awards 2025
Jury member in the PR category
PHNX Awards 2024
Jury member in the Outdoor category
PHNX Awards 2023
Jury member in the Copywriting category
Prompt Engineering for ChatGPT
Vanderbilt University (January 2024)
Writing Under Pressure
Nelken Creative (September 2023)
ReclameRidders
Board member (April 2013 – July 2015)
PROOF
