They say the worst day at an advertising agency still beats the best day at a bank. Funny, considering I did a lot of work for banks and actually enjoyed it.

Highlights include The Dark Side of Money, an award-winning short thriller that helped ABN AMRO recruit a record number of financial crime analysts, and being part of the core pitch team that won the Rabobank account at Dentsu Creative Amsterdam.

Beyond finance, I have 10+ years of experience cracking briefs for brands like KPN, Plus, Melkunie, VW and Fight Cancer. I also love coming up with ideas clients never asked for and making them happen. One of my former CDs even called me a much-appreciated stalker. Thanks for the compliment, Anne.

My work has been featured in (inter)national media and recognized at shows like the Effies, the Dutch Creativity Awards, the Webby Awards, and Eurobest. Want to get in touch? Reach me at +31620307704 or lragetlie@gmail.com.

Dentsu Creative Amsterdam

Senior Creative / Copywriter (October 2023 – Present)

N=5

Creative / Copywriter (December 2017 – September 2023)

JWT Amsterdam

Junior Creative / Copywriter (September 2015 – October 2017)

JWT Amsterdam

Intern Creative / Copywriter (February 2014 – July 2014)

GreyPossible Benelux

Sweating Creative / Copywriter (summer internship 2013)

Willem de Kooning Academy

Advertising (September 2011 – July 2015)

Grafisch Lyceum Rotterdam

Interactive design (September 2005 – June 2009)

KPN – Logbusters

ADCN Awards – Activations & Brand PR – Finalist

ADCN Awards – Media – Finalist

PHNX Awards – Direct Marketing – Silver

PHNX Awards – Branded content & Activation – Silver

PHNX Awards – Online films – Gold

YouTube Works Awards – Creative Excellence – Winner

KPN – Het hele huis happy

Gouden Loeki – Quarterly Winner – Q3 2024

ABN AMRO – Volop ondernemen

Content Marketing The Awards – B2B – Gold

Content Marketing The Awards – Content campaign – Bronze

ABN AMRO – Truely Boring Crime

Content Marketing The Awards – Shortform video – Finalist

Blink – Strolling Stories

Ocean Outdoor – Digital Creative Competition – Winner 2022

Content Marketing The Awards – Innovative distribution – Finalist

ABN AMRO – The Dark Side of Money

Eurobest – Creative Strategy – Grand Prix

Eurobest – Brand experience & Activation – Bronze

Eurobest – Direct - Shortlist

Eurobest – Digital - Shortlist

ADCN Awards – Entertainment – Silver

ADCN Awards – Activations and promotions – Bronze

ADCN Awards – Digital campaigns – Bronze

ADCN Awards – Direct – Finalist

ADCN Awards – Strategic brand ideas – Finalist

Webby Awards – Corporate social responsibility – Winner

Webby Awards – Best video campaign – Finalist

Lovie Awards – Best digital campaign – Silver

Lovie Awards – Best digital campaign – People's Lovie

Lovie Awards – Video advertising (long form) – Silver

Lovie Awards – Video advertising (long form) – People's Lovie

Lovie Awards – Online video (long form) – Silver

Lovie Awards – Online video (long form) – People's Lovie

Lovie Awards – Best video campaign – Bronze

Lovie Awards – Best digital campaign – People's Lovie

Effie Awards – Behaviour (short term) – Silver

Esprix Awards – Employee experience – Bronze

YouTube Works – Creative Innovation – Winner

YouTube Works – Action driver – Finalist

YouTube Works – Media innovation – Finalist

YouTube Works – Grand Prix – Finalist

San Accent – Employer Branding – Finalist

The Best Social Awards – Best campaign – Winner

Adforum – #15 most awarded financial campaign

Eurobest national agency of the year 2020 – N=5

Eurobest independend agency of the year 2020 – N=5

ABN AMRO – Huis vol Herinneringen

Efiie Awards – Behaviour (short term) – Bronze

Esprix Awards – Consumer Services – Bronze

Grand Prix Content Marketing – Creative – Winner

Best Social Awards – Best video – Finalist

San Accent – Financial Services – Finalist

Independer – Vertrouw op jezelf

Crossmedia Awards – Case of the year – Finalist

Plus – Super Sauce

ADCN Awards – Brand Experience – Finalist

Plus – Goed eten. Daar Houden we van.

San Accent – Branding 360 – Finalist

San Accent – Retail – Finalist

What design can do – Refugeeplomas

ADCN Awards – Young Talent Lamp – Finalist

Fight Cancer – Butter Rum Pie

Volkskrant Creative Press Challenge – Winner 2015

VVN – Traffic Lights with a story

ADCN Awards – Young Talent Lamp – Finalist

Vodafone – Talking Toys

Dutch Young Creatives – Silver

Unox – It's Winter

ADCN / JCDecaux – Outdoor pitch – Honourable Mention