FIGHT CANCER / BUTTER RUM PIE
Can an unhealthy slice of pie cure cancer? It can if you bake it, sell it and donate the profits. This print ad explains how to do it.
Butter Rum Pie won the Creative Press Challenge and earned a full-page ad in De Volkskrant. It gave Fight Cancer some sweet promotion and did the same for my partner and me.
AWARDS
Creative Press Challenge 2015 – Winner