FIGHT CANCER / BUTTER RUM PIE
How can an unhealthy slice of pie cure cancer? Easy: bake it, sell it, and donate the profits to research. The recipe in this print ad explains how.
AWARDS
Creative Press Challenge 2015 – Winner
CREATIVE TEAM
Copywriter – Leon Ragetlie
Art Director – Gabriela Nouws
Creative Director – Tibor van Ginkel
Creative Director – Bas Kortsten
JWT Amsterdam