Uit liefde voor alle liefdes


Often, awareness campaigns about AIDS focus on disease and death. We wanted to turn that on its head and promote love instead. The campaign is led by a TV commercial that underlines the beauty of love in all its forms. Whether it’s the love for your lover – or the love for your child, it needs to be protected. Not just from AIDS, but also the stigma and discrimination that can come around it.

To do this idea justice, we found some incredible young talent to tell this story in a convincing, yet lyrical way. The film was shot by up-and-coming director Madja Amin at Cake Film and narrated by hip-hop artist and activist, Ray Fuego.

To stimulate donations the commercial came with this tag-on.


Agency: N=5

Copywriter: Leon Ragetlie

Art director: Gabriela Nouws

Creative director: Thijs Bontje, Daniel te Lindert

Strategy: Bastiaan Weers

Account: Judith Lavalette, Brenda Rangel

RTV Producer: Lotte de Rooij

PR: Jessica Hartley

Production Agency: Cake Film & Photography

Director: Madja Amin

DOP: Noël Schoolderman

Editor: Emiel Nuninga, Govert Janse

Post & Sound: The Ambassadors

Client: Bert Herberigs, Eva Matze