Leon Ragetlie


PLUS / SUPER SAUS

Sometimes you come up with a campaign. Sometimes you cook up a completely new product. Enter Super Sauce. The undercover sauce that tricks kids into eating more vegetables…with vegetables. It's the healthy alternative to mayo and ketchup that was sold in PLUS stores around the country.


AWARDS

ADCN Awards – Brand Experience – Finalist


MADE BY

Leon Ragetlie – Copywriter

Gabriela Nouws – Art Director

Marcel Hartog – Creative Director

Robbie Postma – Food Creative

JWT Amsterdam