Sometimes you come up with a campaign. Sometimes you cook up a completely new product. Enter Super Sauce. The undercover sauce that tricks kids into eating more vegetables…with vegetables. It's the healthy alternative to mayo and ketchup that was sold in PLUS stores around the country.
ADCN Awards – Brand Experience – Finalist
Copywriter – Leon Ragetlie
Art Director – Gabriela Nouws
Creative Director – Marcel Hartog
Food Creative – Robbie Postma
JWT Amsterdam