These days everybody loves true crime. But no one wants to experience it for real. Trouble is, the amount of digital scammers has reached an all time high. And so does the chance you fall victim to one. Luckily, ABN AMRO's safety tools make online fraud a lot less exciting. Take a look at these trailers.
Each trailer has its own true crime-like name and animated title. As if they are real series or podcasts. To enhance this effect the trailers were advertised (almost) unbranded.
Copywriter: Leon Ragetlie, Tim van Aerschot
Creative director: Thijs Bontje
Strategy: Ira Spits
Account: Karijn van den Bossche, Gonny Pullens
Producer: Tisha Hoppenbrouwers, Casper Reus
Editor: Robine Schmetz
Motion designer: Sander Kruit
Sound: Zeno Hehenkamp (Sound Circus)
Client: Neiske Ritsma, Lowina Flohr
Partner in true crime : Tim van Aerschot / CD: Thijs Bontje / Agency: N=5 / Production: In-house