People say there is always room for dessert. But with the soaring inflation, the financial room is getting smaller and smaller. That’s why we came up with Invlatiecorrectie. A little extra in the form of vla (a typical Dutch dessert). Buy a carton and get your cash back. Goeie van Melkunie.

I never thought something so sweet as vla could be polarizing. Then again, what isn't these days. With reactions ranging from 'brilliant' to 'language abuse' the idea got people talking.