People say there is always room for dessert. But with the soaring inflation, the financial room is getting smaller and smaller. That’s why we came up with Invlatiecorrectie. A little extra in the form of vla (a typical Dutch dessert). Buy a carton and get your cash back. Goeie van Melkunie.
I never thought something so sweet as vla could be polarizing. Then again, what isn't these days. With reactions ranging from 'brilliant' to 'language abuse' the idea got people talking.
It might not be the proudest moment in my copywriting career, but when was the last time you heard someone talking about a billboard on national radio?
Art director: Alex Herwig
Copywriter: Leon Ragetlie
Creative director: Thijs Bontje
Strategy: Ira Spits
Account: Merel Hoogendorp
Producer: Casper Reus
3D animation: Colorbleed studio
Sound: Post Office Amsterdam
Client: Martijn van Amersfoort, Myrte Roovers