RABOBANK / HOUSEGENOTEN
Amsterdam Dance Event is the world’s biggest dance festival. Known for insane lineups and thousands of shared apartments that turn into makeshift nightclubs. We tapped into this by launching a Midnight Mortgage service for desperate housemates.
The Night Broker started out as a stunt, but Rabobank liked the insight so much they asked us to turn it into a full-scale campaign across cinema, TV, social and outdoor.
AWARDS
SAN Accent – Financiële Dienstverlening – Winner
MADE BY
Leon Ragetlie – Copywriter
Tim van Aerschot – Art Director
Joris Kang'eri – Creative Director
Mark Muller – Creative Director
Dentsu Creative Amsterdam
100% Film