RABOBANK / THE NIGHT BROKER
Amsterdam Dance Event is the world’s biggest dance festival. Known for insane lineups and thousands of shared apartments that turn into makeshift nightclubs. We tapped into this by launching a Midnight Mortgage service for desperate housemates.
The Night Broker started out as a stunt, but Rabobank liked the insight so much they asked us to turn it into a full-scale campaign across cinema, TV, social and outdoor.
AWARDS
SAN Accent – Financiële Dienstverlening – Finalist