ABN AMRO / MEMORY LANE 67
ABN AMRO introduced the Overwaarde Hypotheek, a mortgage that allows retirees to tap into their home’s equity without selling their house. To promote it, we surprised an older couple with a personal audio tour of their home, narrated by their kids and grandchildren.
The campaign didn't just create beautiful memories; it also drove beautiful business for ABN AMRO. With 3,977 mortgages sold, it broke sales targets by almost 400%. The Effie jury said it best: ‘That’s an ROI a bank can take home’.
AWARDS
Effie Awards – Behaviour (short term) – Bronze
Esprix Awards – Consumer Services – Bronze
Grand Prix Content Marketing – Creative – Winner
Best Social Awards – Best video – Finalist
San Accent – Financial Services – Finalist